CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Digital Experience (DX) stories

Sneaks

Exclusive: How Adobe showcases its innovation engine

Today
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digital transformation
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erp
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software development
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
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Adobe launches AI brand visibility tools for businesses

Today
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fintech
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cx
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omnichannel
Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.
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Gigamon eyes AI-led surge in network observability

Last week
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virtualisation
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firewalls
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hybrid cloud
Gigamon unveils AI traffic tools as IDC says network observability market will reach USD $4.39 billion by 2029.
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Optimizely named Gartner leader for ninth year running

This month
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martech
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rpa
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personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
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Storyblok launches FlowMotion for content workflows

This month
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devops
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digital transformation
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ecm
Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.
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Login problems drive consumers away from digital services

This month
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data protection
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digital transformation
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mfa
Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.
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Progress adds AI search & personalisation to Sitefinity

This month
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cx
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martech
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risk & compliance
Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.
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Versa unveils AI edge, secure browser & inbound SSE push

Last month
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firewalls
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data protection
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data analytics
Versa teams with Intel on AI at the edge, debuts a secure enterprise browser and launches inbound SSE to protect internet-facing apps.
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Island unveils SASE to cut proxy backhaul for AI era

Last month
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firewalls
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data protection
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hyperscale
Island has rolled out a SASE design that shifts inspection to the endpoint, cutting proxy backhaul and avoiding default SSL/TLS break-and-inspect.
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Adobe chief Shantanu Narayen to step down amid AI shift

Last month
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saas
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digital transformation
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martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
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Qualtrics named Leader in Gartner Voice of Customer

Last month
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uc
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data analytics
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digital transformation
Qualtrics named Leader in Gartner Voice of the Customer report, topping rivals for execution and vision as AI reshapes CX platforms.
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Elastic says AI search & context now decide customer loyalty

Last month
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hybrid cloud
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data analytics
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digital transformation
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
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TCS, Zscaler expand partnership with AI workspace suite

Last month
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firewalls
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digital transformation
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network security
TCS and Zscaler launch an AI-powered zero trust workspace platform blending security, observability and experience analytics for enterprises.
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Apollo3D unveils guided virtual tours with analytics

Wed, 10th Dec 2025
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edutech
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data analytics
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digital transformation
Yorkshire's Apollo3D launches Infinity Virtual Tours, turning Matterport scans into guided, data-rich journeys for retail, venues and estates teams.
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UK pushes for AI leadership but must unlock unstructured data

Fri, 25th Jul 2025
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digital transformation
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rpa
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ai
OpenAI's UK expansion boosts AI ambitions, but unlocking unstructured data remains vital for the nation's digital and public service advancements.
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AMBS modernises digital network with new AI-driven upgrade

Tue, 22nd Apr 2025
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edutech
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firewalls
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network infrastructure
Roc Technologies and HPE Aruba Networking have upgraded the network at Alliance Manchester Business School to enhance digital experience and security for users.
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Public sector prioritises digital experience tech investment

Wed, 10th Apr 2024
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riverbed
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productivity
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public sector
Survey reveals 80% of UK public sector leaders plan to accelerate digital adoption, viewing it as a priority over the next five years to boost employee engagement and citizen interaction.
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Zayo Group launches Waves on Demand for fast fibre network activation

Fri, 29th Mar 2024
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network infrastructure
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cx
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martech
Zayo Group revolutionises the fibre network industry in Europe with the launch of 'Waves on Demand', enabling customers to activate bandwidth within five working days, significantly less than the industry standard of over 30 days.