Data Driven stories
Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.
Retailers could better align ad bids with margin goals as the partnership merges sponsored placement decisions with organic product ranking.
Retail investors will get ranked, source-cited insights on holdings across shares, ETFs and crypto as CMC Invest rolls out CMC Intelligence.
Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.
The backing values the Danish pensions software specialist at about EUR 200 million and will fund expansion across Europe.
Retailers can now link shelf data to head-office action more quickly, as EasyPicky has split its offer into modular app and platform tools.
The new app hinges on licensed tracks and reporting, as FanLabel expands paid music contests with backend support from Tuned Global.
AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.
Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.
Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.
Banks in Asia Pacific are set to use Mastercard's offers platform to counter super apps and prove more sales from promotions.
Employers and health plans are seeking ways to curb soaring obesity-drug bills as Ilant adds USD $15 million and expands care.
A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.
Most applicants miss out because their CVs fail to mirror job-ad wording, rather than being blocked outright by software, new research suggests.
Brokers can now place SME cyber cover faster, with risk data and automated quotes shared in one workflow on the Affinity platform.
The Kolkata centre is meant to help corporate clients turn fragmented data into scaled AI deployments, as demand for practical automation grows.
Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.
Poor visibility in a market that channels GBP £1.6 billion a year into smaller firms has prompted a new UK EIS data platform.
The tie-up gives Japanese carmakers access to software that could cut simulations by up to 80% and halve calibration time.
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
