CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Customer Success stories

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MongoDB to invest EUR €74m in Ireland & add 200 jobs

Yesterday
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edutech
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data protection
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digital transformation
MongoDB to expand Irish operations with EUR €74m investment, 200 new roles and a second site in Cork as it ramps up AI work.
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Spinnaker Support names Castello & Smith to leadership

4 days ago
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virtualisation
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digital transformation
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it automation
Spinnaker Support appoints Pete Castello as Chief Revenue Officer and Belle Smith as Vice President of Global Marketing amid growing demand.
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Embridge named Unit4 training provider outside Europe

4 days ago
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saas
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edutech
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digital transformation
Embridge expands Unit4 ties with new training role across the UK and other English-speaking markets, boosting support after software rollouts.
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Companies change incentive plans faster, report finds

Last week
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data analytics
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digital transformation
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planning
CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.
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Optimizely training sparks surge in marketing AI agents

This month
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
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Rackspace appoints two senior leaders for private cloud

This month
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storage
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data protection
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private cloud
Rackspace names two senior leaders to drive private cloud operations and international growth as it targets enterprise AI demand.
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Gainsight adds MCP support for AI retention workflows

This month
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crm
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data protection
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digital transformation
Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.
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New Relic names Wendi Sturgis to board for AI expertise

Last month
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saas
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digital transformation
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cx
New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.
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Alteryx unveils revamped Academy to boost AI skills

Last month
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saas
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data analytics
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data science
Alteryx relaunches its Academy with personalised AI learning paths and new credentials as demand for analytics upskilling accelerates.
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Zendesk to acquire Forethought in agentic AI expansion

Last month
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digital transformation
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cx
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martech
Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.
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SIOS wins triple honours for leadership & support teams

Last month
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dr
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devops
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hybrid cloud
SIOS Technology nets triple industry honours for leadership, customer success and support as demand for mission-critical resilience grows.
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DevRev expands Computer AI agent platform in India

Last month
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crm
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data analytics
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digital transformation
DevRev to expand its Computer AI agent platform in India, debuting Agent Studio and Text2SQL tools to push enterprises beyond pilot projects.
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SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide

Last month
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firewalls
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network security
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partner programmes
SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
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Women tech leaders urge shift from mentoring to sponsorship

Last month
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saas
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digital transformation
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erp
Women tech leaders say firms must move beyond mentoring to sponsorship, trust and reciprocity to keep women in the industry and drive growth.
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TestGorilla unveils AI fluency tests to reshape hiring

Last month
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hcm
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genai
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ai
TestGorilla rolls out AI fluency tests and simulations to help employers measure AI readiness as skills overtake experience in hiring.
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Moving the goalposts: Why the CRO role needs a rebrand

Last month
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data analytics
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fintech
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partner programmes
Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.
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Ultimo names Philip Neal Chief Revenue Officer role

Tue, 24th Feb 2026
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manufacturing
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cx
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martech
Ultimo appoints Philip Neal as Chief Revenue Officer to drive global growth and AI-augmented EAM strategy across North America, EMEA and APAC.
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SciLeads to create 60 remote roles in life sciences tech

Thu, 12th Feb 2026
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saas
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data analytics
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hybrid & remote work
Belfast tech firm SciLeads will create 60 fully remote roles over three years as it scales its life sciences market intelligence platform.
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BGF invests GBP £16.6m in Workbooks to fund US growth

Mon, 12th Jan 2026
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crm
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digital transformation
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martech
BGF invests GBP £16.6m in Workbooks to accelerate US expansion and deepen development of its integrated mid-market SaaS platform.
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Safe Software expands to UK & Ireland to boost customer support

Fri, 20th Jun 2025
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data analytics
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digital transformation
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bi
Safe Software expands to the UK and Ireland, opening new centres to enhance European customer support and target USD $250m revenue by 2028.