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Customer Loyalty stories

Max Factory doubles customers with Vonage messaging
Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Today
Max Factory doubles customer base with Vonage messaging
Digital Transformation

Max Factory doubles customer base with Vonage messaging

Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.

By Sofiah Nichole Salivio • 3 min read • Today
Zendesk's outcome-based pricing balances AI with human touch
Software-as-a-Service

Zendesk's outcome-based pricing balances AI with human touch

Businesses will pay only for closed support cases under Zendesk's new model, as the software group ties AI automation to human fallback.

By Anthony Caruana • 4 min read • 3 days ago
returns experience drives online shoppers away, study finds
Customer Experience

returns experience drives online shoppers away, study finds

Poor returns experiences are pushing 92% of shoppers away, while most also check refund windows before buying, Reveni's study found.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
GSMA adds Closing the Loop recycling service to portfolio
Supply Chain

GSMA adds Closing the Loop recycling service to portfolio

Mobile operators now have a packaged way to link handset sales with recycling, as GSMA Industry Services broadens its sustainability tools.

By Sofiah Nichole Salivio • 4 min read • Last week
South East Asia & India launch loyalty industry body
Customer Relationship Management

South East Asia & India launch loyalty industry body

The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.

By Karen Joy Bacudo • 4 min read • Last week
me&u launches reservations platform with Aria partnership
Software-as-a-Service

me&u launches reservations platform with Aria partnership

The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.

By Mark Tarre • 5 min read • Last week
UK shoppers to spend GBP £17.9 billion in Golden Quarter
Personalisation

UK shoppers to spend GBP £17.9 billion in Golden Quarter

Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Customer Loyalty stories

Personetics & Plaid team up to boost bank engagement
Fintech

Personetics & Plaid team up to boost bank engagement

Banks could keep customers on their own apps more easily as Personetics and Plaid combine account data to flag savings and debt moves.

By Karen Joy Bacudo • 5 min read • Today
UK shoppers demand personalised rewards in loyalty schemes
Customer Relationship Management

UK shoppers demand personalised rewards in loyalty schemes

Retailers face pressure to make rewards more relevant, after a survey found 79% of UK shoppers want personalised loyalty offers and many feel no different.

By Karen Joy Bacudo • 4 min read • Yesterday
Synchrony & OpenAI launch discoverability & innovation tie-up
Data Protection

Synchrony & OpenAI launch discoverability & innovation tie-up

The tie-up could push financing offers and rewards directly into AI shopping, testing whether shoppers will use credit inside ChatGPT.

By Karen Joy Bacudo • 4 min read • Yesterday
Accenture Song finds Kiwi brands still failing promises
Digital Transformation

Accenture Song finds Kiwi brands still failing promises

A new survey suggests customer frustration is nudging more New Zealand shoppers towards AI tools, even as brands struggle to rebuild trust.

By Sean Mitchell • 5 min read • 3 days ago
Citi buys Kard to boost card rewards & commerce media
Data Protection

Citi buys Kard to boost card rewards & commerce media

The bank can now tailor card offers and merchant-funded rewards for 70 million US cardmembers as it builds out its commerce media push.

By Karen Joy Bacudo • 4 min read • Last week
Currys rolls out NiCE software to unify customer service
Digital Transformation

Currys rolls out NiCE software to unify customer service

The overhaul is lifting satisfaction and cutting complaints as Currys handles nearly 6 million support contacts a year across its retail network.

By Mark Tarre • 4 min read • Last week
Revolut adds foodpanda & ChatGPT Go perks in Singapore
Virtual Private Networks

Revolut adds foodpanda & ChatGPT Go perks in Singapore

Eligible Singapore users will get dining and AI perks as Revolut tries to make paid plans more compelling against rivals.

By Mark Tarre • 4 min read • Last week
Kick Cashback brings instant confirmations to retail offers
Fintech

Kick Cashback brings instant confirmations to retail offers

Shoppers will know at once if a purchase tracks, as delayed cashback has often undermined trust in reward offers across the sector.

By Karen Joy Bacudo • 5 min read • Last week
Older consumers most loyal to working AI customer service
Digital Transformation

Older consumers most loyal to working AI customer service

Consumers aged 60 and over are most likely to stick with AI support if it solves problems, highlighting performance as the key loyalty driver.

By Joseph Gabriel Lagonsin • 4 min read • This month
Chexy & Aeroplan launch mortgage rewards in Canada
Fintech

Chexy & Aeroplan launch mortgage rewards in Canada

Canadian homeowners can now earn travel points on mortgage payments without changing lenders, as Chexy widens its Aeroplan partnership.

By Karen Joy Bacudo • 4 min read • This month