CMOtech Ireland - Technology news for CMOs & marketing decision-makers
Ireland

Customer Journey Stories - Page 13

Global Stories

Customer Journey stories

AI drives product discovery but reviews still seal buys
Customer Experience

AI drives product discovery but reviews still seal buys

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

By Sofiah Nichole Salivio • 4 min read • Sat, 24th Jan 2026
BIXOLON, Printec power thermal receipt kiosks push
Customer Experience

BIXOLON, Printec power thermal receipt kiosks push

BIXOLON partners with Printec to standardise compact thermal printers in self-service and retail kiosks across Slovenia and wider Europe.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 23rd Jan 2026
Twilio, AEG sign fan engagement & data partnership
Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026
SALESmanago boosts WhatsApp & AI-led eCommerce tools
Unified Communications

SALESmanago boosts WhatsApp & AI-led eCommerce tools

SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.

By Mark Tarre • 3 min read • Wed, 21st Jan 2026
OpenAI to test ads as ChatGPT Go expands across US
Software-as-a-Service

OpenAI to test ads as ChatGPT Go expands across US

OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.

By Mark Tarre • 4 min read • Tue, 20th Jan 2026
Babeltext unveils MC-ML-AI to turn chats into actions
Unified Communications

Babeltext unveils MC-ML-AI to turn chats into actions

Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.

By Sofiah Nichole Salivio • 4 min read • Thu, 15th Jan 2026
Amperity unveils AI agent to build live customer journeys
Customer Experience

Amperity unveils AI agent to build live customer journeys

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026
Klaviyo predicts AI voice shopping & smart returns
Digital Transformation

Klaviyo predicts AI voice shopping & smart returns

Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.

By Mark Tarre • 4 min read • Tue, 13th Jan 2026
Zendesk flags APAC demand for transparent, smarter AI CX
Data Analytics

Zendesk flags APAC demand for transparent, smarter AI CX

Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.

By Shannon Williams • 5 min read • Tue, 13th Jan 2026

Stories from Other Regions

Customer Journey stories

Kitestring opens neutral lab for retail POS testing
Digital Transformation

Kitestring opens neutral lab for retail POS testing

Kitestring has launched a neutral retail innovation lab in Arkansas, letting enterprise chains trial rival POS and omnichannel systems side by side.

By Kaleah Salmon • 3 min read • Fri, 23rd Jan 2026
Gr4vy & Ecommpay link to streamline global payments
Crypto

Gr4vy & Ecommpay link to streamline global payments

Gr4vy partners with Ecommpay to give merchants single-API access to cards, wallets and 100+ local payment methods across global markets.

By Sofiah Nichole Salivio • 3 min read • Thu, 22nd Jan 2026
Infobip backs RCS, WhatsApp to cut UK returns costs
Unified Communications

Infobip backs RCS, WhatsApp to cut UK returns costs

Infobip urges UK retailers to use RCS and WhatsApp to cut returns disruption as annual costs are forecast to top GBP £27 billion.

By Kaleah Salmon • 4 min read • Thu, 22nd Jan 2026
EU rules push POS compliance to the frontline checkout
Biometrics

EU rules push POS compliance to the frontline checkout

EU rules are turning the checkout into a compliance hub, pushing retailers to rethink POS tech, processes and in-store customer journeys.

By Karen Joy Bacudo • 4 min read • Thu, 22nd Jan 2026
Mobile & AI power record UK online Christmas sales
Data Analytics

Mobile & AI power record UK online Christmas sales

UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.

By Mark Tarre • 3 min read • Tue, 20th Jan 2026
StarHub unveils fast-service compact store at Suntec City
Robotics

StarHub unveils fast-service compact store at Suntec City

StarHub has launched a compact fast-service store at Suntec City, targeting office workers and city shoppers seeking quicker, human-led support.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026
Binder hires Tall to humanise its mortgage CRM brand
Customer Relationship Management

Binder hires Tall to humanise its mortgage CRM brand

Mortgage CRM specialist Binder hires design agency Tall to soften its image, promising a more human, less process-heavy broker experience.

By Kaleah Salmon • 4 min read • Wed, 14th Jan 2026
Select ID gains UK DIATF & ISO 27001 security nods
Data Protection

Select ID gains UK DIATF & ISO 27001 security nods

Select ID becomes UK's only dedicated identity orchestration network with DIATF status and ISO 27001, boosting reusable digital IDs for finance.

By Karen Joy Bacudo • 4 min read • Wed, 14th Jan 2026
SaleCycle buys BEYABLE to build unified eCommerce stack
DevOps

SaleCycle buys BEYABLE to build unified eCommerce stack

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026