CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Customer Journey stories

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Infobip launches AgentOS platform, targets agentic AI shift

5 days ago
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Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.
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Exclusive: Celonis global banking head says AI rollout hinges on process intelligence

6 days ago
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Banks are slowing AI rollouts as they prioritise process visibility, with Celonis arguing execution depends on understanding how work flows today.
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Minor Hotels unveils global AI platform with Google

Last week
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Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.
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Gainsight adds MCP support for AI retention workflows

Last week
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Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.
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ServiceNow warns of Ireland's 284 million-hour service gap

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ServiceNow research says Irish customers lose 284 million hours a year to poor support, as fragmented systems and weak empathy blunt AI gains.
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Paysecure and Yaspa partner to link open banking platforms

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Paysecure and Yaspa team up to add open banking, fraud controls and account-to-account payments to merchants' checkout flows.
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AI can inspire travel, but it still can't book it. That's about to change

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AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.
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Personetics & Atomic partner on in-app deposit switching

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Personetics and Atomic team up to let banks prompt deposit and bill switching inside apps, aiming to cut friction and boost primary relationships.
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Login problems drive consumers away from digital services

This month
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Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.
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AskNicely launches Ask NiceAI for service businesses

This month
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AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.
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Cover Genius names chief revenue officer & marketing head

Last month
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Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.
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Klaviyo unveils AI Composer for marketing campaigns

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Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
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Infobip report marks shift to omnichannel AI messaging

Last month
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Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
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OXIL urges safeguarding framework to curb online scams

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OXIL unveils a safeguarding-based blueprint to fight online scams, shifting responsibility from individuals to coordinated organisational action.
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Brickflow, Loans Warehouse complete GBP £4.5m bridging

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Brickflow powers 20 specialist bridging deals for Loans Warehouse, delivering total lending above GBP £4.5m amid rising short-term finance demand.
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Qualtrics unveils AI tools to fix customer issues fast

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Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
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SeenThis & Vudoo team up to power shoppable video ads

Last month
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SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
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Pacvue adds Reddit Ads to unify retail media planning

Last month
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Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
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Gamma champions quick CX wins to cut friction & risk

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Gamma is urging organisations to prioritise quick CX wins, reducing customer friction and risk while building momentum for longer-term change.
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Why brand visibility is the most critical metric in today's AI-driven world

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As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.