CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Business Intelligence (BI) stories

The prevalence of computers in business (and everywhere) generates enormous quantities of data. Business Intelligence seeks to extract further value from this data (after it has served its immediate purpose, and is shunted off to storage) through analysis and contextualization. If data is described as the ‘new oil’, BI is the derricks tapping the well. BI generally requires uniform data before analysis can take place, with data extracted from source systems and loaded into secondary structures such as ‘data warehouses/lakes’. The analysis outputs are typically sent to managers and executives within the business in the form of reports (or managers are equipped with the tools to create their own reports) assessing performance, providing insights or identifying opportunities.
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TestRail launches AI test script generation in beta

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TestRail adds AI test script generation to version 10.2, aiming to cut boilerplate coding and help QA teams scale automation faster.
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Dcycle launches AI platform to unite financial data

2 days ago
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Dcycle broadens beyond ESG with AI system that joins finance, operations and sustainability data for quicker management decisions.
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Twilio launches embeddable Flex contact centre for apps

3 days ago
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Twilio unveils embeddable Flex contact centre tools for web apps, adding Salesforce voice support, enhanced reporting and new pricing.
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Qlik launches agentic AI advisory to speed deployments

3 days ago
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Qlik rolls out agentic AI advisory to help enterprises prioritise use cases, strengthen governance and move from ideas to deployment faster.
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Ireland data & AI workers resist job moves, survey finds

3 days ago
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Ireland's data and AI hiring market tightens as most professionals stay put, with firms planning bigger teams and stronger pay and development offers.
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Colt completes SAP cloud ERP migration across 40 countries

3 days ago
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Colt trims ERP switchover downtime to 6.5 hours as cloud overhaul unifies systems across 40 countries and supports sustainability goals.
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Qlik adds trust controls for AI-ready data products

3 days ago
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Qlik adds trust scores, service levels and anomaly detection to data products as chief executive officer Mike Capone warns weak data can drive AI risk.
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Qlik adds AI tools for data engineering pipeline work

3 days ago
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Qlik expands its AI push into data engineering with declarative pipelines, real-time routing and streaming tools aimed at speeding up trusted data delivery.
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Pacvue launches AI agent for commerce ad media teams

4 days ago
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Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
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Rockwell's Plex named major player in six IDC reports

4 days ago
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Rockwell's Plex wins Major Player status in six IDC MarketScape reports as AI-enabled ERP and finance tools gain ground among manufacturers.
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Starburst launches AIDA assistant for governed data

4 days ago
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Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.
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Denodo study flags trust gap in agentic AI adoption

4 days ago
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Denodo survey finds real-time data, security and context are the main barriers as firms struggle to trust agentic AI at scale.
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Tollring unveils AI tools for customer conversation analysis

4 days ago
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Tollring launches AI features to let managers query call recordings in plain English and automate quality checks with over 90% accuracy.
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Amex GBT adds AI to Egencia & links Concur Expense

4 days ago
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Amex GBT gives Egencia agentic AI and Concur Expense integration, aiming to streamline business travel bookings and cut manual claims work.
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Kumo launches KumoRFM-2 for enterprise relational data

4 days ago
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Kumo says its new foundation model for relational enterprise data outperforms supervised rivals, scales to 500 billion rows and answers queries in natural language.
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Qlik partners ServiceNow to embed analytics in workflows

5 days ago
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Qlik and ServiceNow team up to pipe governed analytics and metadata into workflows, aiming to sharpen AI agents' decisions across enterprise systems.
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RUCKUS and Nokia launches Wi-Fi 7 optical LAN trial

6 days ago
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RUCKUS and Nokia test integrated Wi-Fi 7 and optical LAN platform for enterprises, promising lower power use and simpler building network management.
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Valliance hires Palantir specialists amid AI deployment gap

6 days ago
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Valliance hires former Palantir experts and launches customer review as it seeks to close the AI deployment gap in UK and Europe.
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UK SAP users warn of data gaps slowing AI adoption

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UK businesses back AI and SAP transformation, but only 4% are very confident in data quality and 94% say silos hinder real-time decisions.
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Atlassian adds AI Remix & partner agents to Confluence

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Atlassian rolls out Confluence Remix and partner agents for Lovable, Replit and Gamma to turn pages into visuals, prototypes and presentations.