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Advertising Technologies (Adtech) stories

Freshworks appoints Ian Tickle as VP for Europe expansion
Marketing Technologies

Freshworks appoints Ian Tickle as VP for Europe expansion

Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company's expansion across the continent.

By Melania Watson • 2 min read • Thu, 4th Jul 2024
AI advances spark both optimism & apprehension worldwide
Marketing Technologies

AI advances spark both optimism & apprehension worldwide

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.

By Shannon Williams • 4 min read • Wed, 3rd Jul 2024
Amperity unveils new tools to boost digital ad measurement
Marketing Technologies

Amperity unveils new tools to boost digital ad measurement

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

By Sean Mitchell • 4 min read • Wed, 19th Jun 2024
Infosys launches Infosys Aster for AI-led marketing transformation
Digital Transformation

Infosys launches Infosys Aster for AI-led marketing transformation

Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024
LUMOS & Doohly partner to revolutionise DOOH advertising
Data Analytics

LUMOS & Doohly partner to revolutionise DOOH advertising

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

By Catherine Knowles • 3 min read • Thu, 6th Jun 2024
Australian marketers face hurdles in adapting to Privacy Act reforms
Digital Transformation

Australian marketers face hurdles in adapting to Privacy Act reforms

Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.

By Sean Mitchell • 3 min read • Thu, 6th Jun 2024
Appdome launches SDKProtect to secure mobile development
Endpoint Protection

Appdome launches SDKProtect to secure mobile development

Appdome launches SDKProtect to enhance mobile SDK security. This service aims to counteract threats like root detection evasion and data tampering, ensuring safer applications.

By Imee Dequito • 3 min read • Wed, 5th Jun 2024
Digital content and the race to win 'audience attention'
Marketing Technologies

Digital content and the race to win 'audience attention'

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

By Alexandra Gregory • 3 min read • Wed, 5th Jun 2024
Maddie Basso appointed Yahoo Australia's Head of Commercial
Marketing Technologies

Maddie Basso appointed Yahoo Australia's Head of Commercial

Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.

By Imee Dequito • 3 min read • Mon, 3rd Jun 2024
Doohly appoints Adam Rowe to drive DOOH innovation & growth
Network Infrastructure

Doohly appoints Adam Rowe to drive DOOH innovation & growth

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

By Imee Dequito • 3 min read • Thu, 30th May 2024
GumGum names Niall Hogan as JAPAC General Manager
Marketing Technologies

GumGum names Niall Hogan as JAPAC General Manager

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

By Imee Dequito • 3 min read • Wed, 29th May 2024
Google unveils major AI enhancements at Marketing Live 2024
Data Analytics

Google unveils major AI enhancements at Marketing Live 2024

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

By Sean Mitchell • 4 min read • Thu, 23rd May 2024
Topsort launches groundbreaking low-code retail media system
Marketing Technologies

Topsort launches groundbreaking low-code retail media system

Topsort launches a revolutionary low-code system, drastically cutting retail media integration time from months to just one hour, transforming the industry landscape.

By Kaleah Salmon • 3 min read • Thu, 23rd May 2024
Vudoo & News Corp Australia win Bronze at WARC Awards
Marketing Technologies

Vudoo & News Corp Australia win Bronze at WARC Awards

News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.

By Sean Mitchell • 2 min read • Wed, 22nd May 2024
Customer Catalyst launched to help tech marketers with video content
Data Analytics

Customer Catalyst launched to help tech marketers with video content

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

By Imee Dequito • 3 min read • Wed, 22nd May 2024
DoubleVerify report highlights strengths & weaknesses of RMNs
Marketing Technologies

DoubleVerify report highlights strengths & weaknesses of RMNs

DoubleVerify's latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

By Sean Mitchell • 2 min read • Wed, 22nd May 2024

Stories from Other Regions

Advertising Technologies (Adtech) stories

Brightcove partners with J:COM for Japanese wildlife streaming
Unified Communications

Brightcove partners with J:COM for Japanese wildlife streaming

Brightcove has teamed up with J:COM to power Ikimono Watch, streaming wildlife content from Japan's zoos and aquariums, promising a seamless viewing experience.

By Sean Mitchell • 2 min read • Sat, 8th Jun 2024
Scaleup Mediafund boosts Hawkes Brewing with new investment
Marketing Technologies

Scaleup Mediafund boosts Hawkes Brewing with new investment

Scaleup Mediafund, Australia's only media-for-equity fund, commits AUD $15 million in ads to boost Hawkes Brewing and Bare Funeral Group in a new funding round.

By Tom Raynel • 3 min read • Wed, 22nd May 2024