CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Adobe stories

Sneaks

Exclusive: How Adobe showcases its innovation engine

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Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Fallback

Adobe adds brand intelligence to GenStudio marketing tools

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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
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Adobe launches AI brand visibility tools for businesses

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Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.
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Adobe unveils CX Enterprise Coworker for AI workflows

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Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
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Adobe launches CX Enterprise to unify AI customer workflows

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Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
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Adobe expands AI partner network for customer experience

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Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
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Mirantis integrates NVIDIA Run:ai to speed AI deployment

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Mirantis ties NVIDIA Run:ai into k0rdent AI to automate GPU stack setup, cutting AI platform deployment from days to minutes for enterprises.
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SnapLogic adds AI gateway to push agents into work

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SnapLogic unveils AI gateway and trusted identity tools as it broadens governance, connectivity and orchestration for enterprise agents.
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Adobe unveils Firefly AI assistant to streamline creative workflows

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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Adobe launches Firefly AI Assistant for creative apps

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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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Adobe just rewrote the rules of graphic design

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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Adobe launches Acrobat Student Spaces for study support

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Adobe adds free AI study hub in Acrobat with quizzes, audio revision and group tools as it targets students for exam and career prep.
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Databricks launches Lakewatch to counter AI attacks

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Databricks unveils Lakewatch, an AI-driven security platform aiming to replace legacy SIEM tools and counter automated cyber attacks.
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Adobe adds custom models to Firefly in public beta

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Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
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HackerOne unveils live agentic AI prompt injection tests

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data protection
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HackerOne launches live Agentic Prompt Injection Testing to expose real-world AI exploit paths as prompt injection threats surge 540%.
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Adobe & Nvidia deepen AI pact for creative workflows

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Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
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Adobe chief Shantanu Narayen to step down amid AI shift

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Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
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Replit raises USD $400m, hits USD $9bn AI valuation

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Replit secures USD $400m funding, lifting its valuation to USD $9bn as it bets on AI coding agents and rapid global expansion.
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Adobe adds conversational AI tools to Photoshop, Firefly

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Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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AI is key to smarter shelves in the UK retail stores

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AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.