Leaseweb has appointed Jeroen Verkroost as Chief Marketing Officer to lead its global marketing organisation.
Verkroost joins the cloud infrastructure provider with more than 20 years of experience in digital growth, product innovation and business transformation across the technology, media and telecoms sectors. In the role, he will strengthen Leaseweb's global brand and market positioning as it expands its reach in cloud and digital infrastructure services.
The appointment brings a senior marketing executive to Leaseweb's leadership team as demand for AI-related computing and cloud services reshapes competition among infrastructure providers. Leaseweb positions itself as a sovereign hybrid cloud provider serving organisations from small and medium-sized businesses to large enterprises and public sector bodies.
Before joining Leaseweb, Verkroost was Director of Digital Transformation at Holland Casino, where he held executive board responsibility for digital growth strategy, technology and the online casino business. He led an online business worth more than €100 million, delivered 16% revenue growth within 18 months and introduced AI-led changes across the organisation.
Earlier in his career, he held senior digital leadership roles at Microsoft, DPG Media and Omnicom, giving him experience across software, media and marketing services. That mix of roles points to Leaseweb's search for a marketing chief with both commercial and technology experience as cloud providers compete for customers reassessing where data, applications and AI workloads should sit.
Founded in the Netherlands, Leaseweb has built an international footprint, with offices in 10 countries and infrastructure across 28 data centres. Its services include hybrid cloud, sovereign cloud, dedicated servers, colocation, content delivery and managed services.
The company has sought to differentiate itself through digital sovereignty, a theme that has become more prominent for European technology providers as businesses and public institutions examine data location, regulatory oversight and operational control. Leaseweb also says it is the only Dutch cloud provider directly participating in the European IPCEI-CIS programme, an initiative designed to strengthen cloud and edge infrastructure in Europe.
Growth focus
For Leaseweb, the marketing brief goes beyond brand awareness. Verkroost will work with teams across the business to better understand customer needs and ensure marketing contributes directly to growth as organisations assess AI, digital infrastructure and hybrid cloud environments.
That reflects a broader shift in the sector, where infrastructure companies are trying to explain not just technical specifications but also compliance, resilience and sovereignty to customers making longer-term technology decisions. In that environment, marketing leaders are increasingly expected to connect product positioning with commercial strategy and customer retention.
Lex Boost, Co-Chief Executive Officer at Leaseweb, outlined the rationale for the hire.
"Jeroen brings a rare combination of deep technology understanding and commercial marketing leadership, which is exactly what Leaseweb requires at this stage of its growth," said Boost. "His track record of helping technology-driven businesses to build strong brands is extremely impressive, and we are delighted to welcome him to the team."
Verkroost described marketing as a way to help customers make sense of technology choices in a more complex market. His remit includes strengthening the company's brand and refining how it engages with customers across regions and product lines.
"Marketing today is about helping customers understand how technology can create a competitive advantage for them," said Verkroost. "Leaseweb is a natively sovereign company that has built an exceptional global platform and reputation. I look forward to helping accelerate growth by strengthening our brand, streamlining and deepening customer engagement and showcasing the role Leaseweb plays in powering the next generation of AI, cloud and digital businesses."