Innovid has launched Hypermode for general availability within its Social Ads Manager.
Hypermode is designed to manage social campaign execution across Meta, Pinterest, Reddit, Snapchat and TikTok. According to Innovid, it cuts campaign setup time by up to 80%, with early users reporting up to six times faster speed to market and a tenfold reduction in manual workload.
The launch expands a product within Innovid's broader social advertising workflow. Social Ads Manager provides a single environment for campaign management and optimisation across LinkedIn and the five platforms supported by Hypermode.
At the centre of Hypermode is a workflow that connects creative production more directly with media activation. Features include access to approved creative IDs, bulk creative trafficking and preview tools that help teams review large volumes of ads more quickly.
The product is intended to reduce reliance on spreadsheets and limit the need to switch between multiple tools and platform interfaces. It also adds real-time validation during campaign building, allowing teams to identify errors within the workflow instead of after a bulk upload fails.
Workflow changes
Social advertising operations have grown more complex as brands use the channel for both performance marketing and creative testing. Agencies and advertisers often manage campaigns across multiple accounts, brands and business lines while dealing with frequent creative changes and platform-specific requirements.
Hypermode aims to simplify that process with shared menus for media, identities and targeting, along with cloning tools for campaign structures and audience settings. Innovid says these functions help teams replicate successful approaches across accounts more quickly and with fewer manual changes.
The system also includes cross-level navigation between campaign, ad group and ad views, as well as filtering, sorting and find-and-replace tools for large campaign builds. Teams can create shared column views and use budget aggregation checks to compare live setups with planning documents before campaigns go live.
Quality assurance is another key part of the product. Instead of rejecting an entire upload because of one issue, the system flags specific cells and provides guidance within the interface, according to Innovid.
That moves quality checks from a final review stage to an ongoing process during campaign creation. Innovid says this reduces troubleshooting time and lowers the risk of mismatched assets, broken links or incorrect audience pairings.
Industry response
Snap, one of the platforms supported by Hypermode, pointed to the pressure on advertisers to move quickly with creative testing and optimisation.
"Compelling creative anchors every Snapchat campaign, and advertisers move quickly to test, learn, and iterate on our platform," said Fintan Gillespie, Global Director of Snap Inc.'s Ad Partnerships Group. "Tools like Hypermode that can unlock greater efficiency and scale help our partners stay agile and grow on Snapchat."
Wavemaker, which has used the product, also highlighted operational benefits in campaign production.
"Hypermode made duplicating and editing entities seamless," said Jennifer Dyga, Associate Director, Paid Social, Wavemaker. "The interface is intuitive, and it significantly reduced friction in our campaign-build process."
The release comes as Innovid continues to position its products within a broader ad technology stack spanning connected television, digital, linear and social channels. The company merged with Flashtalking in 2025 and operates within Mediaocean, whose systems are widely used in media planning, buying and billing.
For Innovid, social advertising presents a particular operational challenge because campaign execution often involves a mix of media planning, audience setup, creative approvals and last-minute edits across several publisher platforms. Hypermode is aimed at that layer of work rather than media strategy or creative production itself.
"Social is no longer just a channel; it's one of the most powerful, yet operationally complex environments in digital media," said Megan Gall, VP, Strategy, Innovid. "Hypermode was designed to remove friction at the point of execution, delivering precision, validation, and intelligent controls in a single environment. With GA, Hypermode becomes a high-velocity, high-precision activation layer, helping brands and agencies operate at scale with greater speed, control, and confidence."