Hoppr has appointed Jim Groves as Chief Revenue Officer, with responsibility for the company's global revenue strategy and European commercial operations as it expands its presence in the addressable television advertising market.
Groves will be based in London, which Hoppr has established as its European headquarters and commercial hub for regional growth. The appointment comes as the company increases its focus on agencies, brands and broadcast partners across Europe.
Groves joins Hoppr after serving as Managing Director at Dentsu in Australia. His career spans 25 years across the media and advertising sector, including roles at WPP, Ogilvy and Publicis.
His appointment strengthens Hoppr's leadership team as the company seeks to expand its footprint in Europe, where connected television and addressable advertising continue to attract investment from advertisers and broadcasters.
European focus
As Chief Revenue Officer, Groves will oversee commercial activities across the region while leading the company's broader revenue strategy.
Hoppr said London will serve as the centre of its European operations, supporting customers and partners across multiple markets. The company plans to grow its regional team during 2026 as demand for addressable television advertising increases.
The business operates a television advertising platform designed to help advertisers target audiences and measure campaign performance across connected television environments.
George Gelavis, Executive Chairman, Hoppr, said the appointment supports the company's next stage of growth.
"Jim's track record speaks for itself. He has spent 25 years operating at the highest levels of the global agency world and brings exactly the combination of strategic vision and commercial expertise we need at this stage of our journey. Establishing London as our European headquarters with Jim at the helm positions us perfectly to serve this global advertising market. It's a statement of intent about where we're taking Hoppr next.," said George Gelavis, Executive Chairman, Hoppr.
Market growth
The appointment reflects broader activity in the connected television sector as advertisers seek more targeted approaches to television advertising and audience measurement.
Addressable television allows advertisers to deliver different advertisements to different households while viewing the same content. The model has gained traction alongside the growth of streaming services and connected television devices.
Hoppr said Groves' experience across agency networks and advertising technology positions him to work with agencies, advertisers and platform providers as the market evolves.
The company currently has more than 35 million screens under contract globally and is using London as a base for further expansion across Europe.
Industry shift
Groves said developments in connected television and streaming are reshaping advertising markets internationally.
"CTV and streaming are at an inflection point globally. Hoppr has built a proprietary martech platform that solves real problems around addressability, audience targeting and measurement that the industry hasn't cracked yet. After spending many years in agency, the move to product and platform side feels like a natural evolution for me. This is an opportunity to sit closer to the product, closer to the data and closer to where the advertising industry is actually being reshaped.," said Jim Groves, Chief Revenue Officer, Hoppr.
"London has always been at the intersection of the world's most sophisticated programmatic buying community and has an addressable TV market growing faster than almost anywhere else. The opportunity to build something from the ground up with technology that's already ahead of where most buyers and planners currently are is exactly the kind of challenge I was looking for. It feels good to be back home in the UK.," said Groves.
The company said it will continue building its European operations from London as it expands commercial relationships across the region's addressable television market.