Guideless has raised €1 million in pre-seed funding in a round led by Superhero Capital.
The Vilnius-based software training startup also drew backing from FIRSTPICK and three angel investors from Vinted's leadership team: Group Chief Executive Officer Thomas Plantenga, Vinted Go Chief Executive Officer Vytautas Atkočaitis and Vinted co-founder Mantas Mikuckas.
Guideless sells software that records a user completing a task inside a business application and turns that workflow into an editable training guide with AI-generated narration, captions and text instructions. The product is intended to replace static documentation and screen recordings that are hard to update when interfaces or processes change.
The company is entering a crowded market for workplace training and knowledge tools, but argues that businesses still spend significant time maintaining internal guides that employees often bypass in favour of asking colleagues or submitting support requests. Its system breaks each tutorial into separate editable steps, allowing teams to revise and localise training materials without creating a new recording from scratch.
The platform is already being used by teams at Vinted, Masan Consumer Holdings and Nevada Hospital Association. Guideless says it has more than 3,000 users and paying customers across 15 markets.
The funding will support product development, hiring and expansion in the UK, Europe and the US. Guideless was founded by Evaldas Bieliūnas and Dovydas Remeika, soft-launched in late 2025 and incorporated in 2026.
Bieliūnas previously worked as Director of Business Development at Vinted Go, while Remeika spent more than a decade building software for banks and other large organisations. Their focus is to reduce the manual work involved in documenting business processes and training employees on software tools.
Product pitch
Guideless says a user can run the software while carrying out a workflow, and the platform will automatically capture the relevant steps. It then generates a visual sequence, writes instructions, adds highlights and zoom effects, produces a transcript and captions, and creates spoken narration in more than 40 languages.
According to the company, this allows a single captured process to be adapted for different teams and markets without repeated manual re-recording. It also positions the product as a repository of operational knowledge that can be updated as internal processes change.
That pitch reflects a broader push by software companies to apply AI to administrative work inside businesses, particularly in training, customer support and internal knowledge management. Investors have increasingly focused on tools that promise to capture workplace know-how in a form that can be reused across teams and systems.
"Leading commercial teams and onboarding employees across multiple countries for over a decade, including at Vinted Go, I saw firsthand how much time and money gets wasted on inefficient workflow training. Another standard documentation tool wasn't going to solve this, so we designed Guideless to convert every workflow it captures into structured operational context, eventually forming an evolving memory layer that preserves institutional knowledge as teams, tools and processes change. AI unlocked Guideless' potential to become the default workflow intelligence layer for software-driven organisations, and now we provide training to employees, customers, partners and AI agents based on a single source of truth," said Evaldas Bieliūnas, Chief Executive Officer and co-founder of Guideless.
Superhero Capital backed the company because it sees workflow and training automation as a growing category over the coming decade.
"Workflow and training automation is going to be a huge market over the next decade, but most of the current tech isn't forward-thinking enough to get there. We backed Guideless early because they do more than eliminate the grunt work of creating and updating training videos - they're fixing problems companies don't yet realize they have. That's why they'll lead this new wave of workplace training," said Mikuckas.
Plantenga said Vinted had used the product internally and seen practical benefits.
"My decision to back Guideless came down to Evaldas and his team's admirable track record and the real results I've seen firsthand. Vinted was an early adopter of the platform, and it's transformed and maintained our extensive knowledge base ever since. We used to spend weeks manually rebuilding guides after UI updates, and now those same updates happen quickly with minimal manual oversight. I've seen the team's resourcefulness and potential up close, and I believe in where Guideless is headed," said Plantenga.