Stories by Edmund Ng
Why email automation fails without clean and verified data
This month
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
The amber problem: Why addresses alone won't solve cross-border payment failures
Last month
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fintech
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risk & compliance
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payment technologies
Cross-border payments are failing despite accurate addresses, exposing a GBP £94 billion data and identity gap banks can no longer ignore.
How to build data-driven AI systems with reliable data pipelines
Last month
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genai
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ai
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software engineering
Reliable, contract-based data pipelines are the real foundation of trustworthy AI, turning fragile experiments into robust, scalable systems.