Marketing stories
Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.
Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.
Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.
Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.
Qantas has topped System1's first annual ranking of Australia's funniest TV ads, ahead of Australian Lamb, AAMI and a strong auto line-up.
Black Friday still delivered the peak online surge, but AI-driven search stretched shopping demand across a longer November window.
Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.
Rithum links its commerce platform to Stripe's Agentic Commerce Suite, enabling AI agents to handle product discovery and payments end-to-end.
Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.
Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
AI is fuelling a boom in solo UK “Founder + AI” ventures as entrepreneurs favour lean, automated operations over hiring staff.
Monzo data shows spending on AI platforms has more than doubled to GBP £19 million in 2025, as pre-loved shopping and coffee also surge.
VIOOH partners with Dolphin to offer programmatic access to over 5,000 US digital out-of-home screens, reaching 50m monthly impressions.
Dabur Odomos' monsoon health push hits 86.95% video completion using Silverpush contextual ads across YouTube and connected TV.
MediaVision's AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.
Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.
Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.
