monday.com rebuilds platform around AI work agents

monday.com has rebuilt its software into what it calls an AI work platform, describing the shift as the largest in its history.

The move puts AI agents at the centre of the product across teams including marketing, sales, human resources, support, procurement and operations. Built into the existing platform, the agents can be configured by employees without a technical background.

The change also marks a broader shift in how monday.com presents its business to customers. Known primarily as a work management software company, it now argues that users want a system in which human staff and software agents operate together within the same workflows.

The agents use live business data and operate within existing permissions, security controls and governance settings, according to monday.com. With human oversight in place, they can handle tasks such as drafting campaigns, qualifying leads, closing support tickets, onboarding new hires and processing purchase requests.

monday.com says its platform is used by more than 250,000 customers worldwide. It is aiming to use that installed base as it expands from project and workflow management into a broader AI-focused software offering.

The update also adds links to external AI systems. Customers will be able to connect the platform to OpenAI's ChatGPT, Anthropic's Claude and Microsoft 365 Copilot through one-click integrations, while a new AI Platform Gateway is designed to provide access to multiple large language models.

Alongside those changes, monday.com introduced new AI-based development tools under the monday vibe name and a redesigned mobile app. The mobile update combines its Sidekick assistant with AI agent management in one interface.

The launch is framed as a response to a gap between corporate spending on AI and the technology's practical use in day-to-day operations. monday.com cited figures showing that while access to AI tools has spread, fewer organisations have turned a substantial share of experiments into production use, and only a minority are using AI to reshape their businesses in a significant way.

Roy Mann, Co-Founder and Co-Chief Executive Officer, said the new approach was designed around existing customer needs.

"Our customers are running real businesses in a world that's changing fast, and they need a platform built for that reality," said Roy Mann, Co-Founder and Co-Chief Executive Officer, monday.com. "So we built it. monday.com is now a place where people and agents work side by side. The real measure of a platform isn't what it does - it's what it lets people do. When you put the right technology in someone's hands, their sense of what they can accomplish, and even who they are at work, begins to change. That's already the response we're hearing from customers."

Platform shift

For monday.com, the announcement is not just about adding AI features to an existing product. It is presenting the change as a rebuild of the underlying platform, intended to make AI agents part of routine work rather than separate tools used in isolation.

That matters in a software market where many vendors have introduced generative AI assistants, but fewer have tried to redesign their products around autonomous or semi-autonomous agents that can act within business processes. monday.com's approach relies on integrating those agents into the same infrastructure that already manages tasks, records, workflows and user access.

The company argues that this structure gives AI systems direct access to current operational data while keeping them within existing controls. In practice, that could appeal to companies that want to automate more processes but are wary of moving sensitive work outside established software environments.

Eran Zinman, Co-Founder and Co-Chief Executive Officer, described the move as a response to the scale of the company's customer base and the expectations that come with it.

"This is the biggest change in the history of our company, and we're going all-in on the new vision," said Eran Zinman, Co-Founder and Co-Chief Executive Officer, monday.com. "We have 250,000 customers running their business on monday.com, and we owe them more than another AI feature. We owe them a platform built for what comes next - and that's what we're launching today."

The announcement adds to a broader push across the software sector to make AI part of routine business systems rather than a separate layer on top of them. monday.com is betting that customers will want those tools embedded in the software they already use to organise work, assign tasks and manage internal processes.

The challenge will be to show that agents configured by non-technical staff can deliver useful results consistently across departments while remaining within the controls companies require for security, governance and accountability.

For now, monday.com is presenting the launch as a structural change to its core product rather than an incremental update, with AI agents, external model integrations, developer tools and mobile management folded into the same platform.