Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.
Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.
Google ties its AI tools more closely to Chat, Gmail and Drive as it rolls out Workspace Intelligence to unify work across apps.
Code and Theory names former WPP and Real Chemistry executive JJ Schmuckler as president to bolster senior client ties and integrated growth.
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Cogna taps former Amazon AI engineering leader Sam Ng as Chief Technology Officer to steer its platform as it expands beyond its core markets.
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Dropbox brings file access, workplace search and diary management into ChatGPT as it looks to cut app switching for office workers.
OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
KnowBe4 and Synthesia launch AI avatar videos for security training, letting firms create, revise and localise content faster across 130 languages.
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.
