CMOtech Ireland - Technology news for CMOs & marketing decision-makers

Automation stories

Sovos

Sovos appoints David McCann as Chief Technology Officer

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Sovos hires Self Financial veteran David McCann to steer global technology push as it scales AI-driven tax compliance tools for multinational clients.
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OpenX appoints new product chief as it expands curation

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ai
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digital media
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adtech
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
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Exclusive: Grafana Lab's Jen Villa on targeting the AI observability gap

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data protection
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Grafana Labs unveils new AI observability and CLI tools as enterprises grapple with monitoring and controlling production AI systems at GrafanaCON 2026.
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AI makes IT jobs more demanding, SolarWinds study finds

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digital transformation
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risk & compliance
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AI is adding review, trust and governance burdens to stretched IT teams, with SolarWinds finding most professionals say it has made their work more demanding.
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Supply chain leaders prioritise sustainability, survey finds

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manufacturing
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data analytics
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digital transformation
Blue Yonder survey finds supply chain leaders are prioritising efficiency and resilience over emissions, even as 66% work to cut impact.
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Anthropic expands Amazon tie-up in USD $5 billion deal

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Amazon deepens Anthropic partnership with USD $5 billion injection and capacity for up to 5 gigawatts of new AI computing.
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Adobe adds brand intelligence to GenStudio marketing tools

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cx
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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
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Rithum launches SupplyExplorer to speed supplier discovery

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supply chain
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procurement
Rithum unveils SupplyExplorer as retailer merchandising teams seek faster, data-led ways to identify and assess suppliers across its commerce network.
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Accounting software faces AI rivals in bookkeeping shift

2 days ago
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data analytics
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digital transformation
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fintech
Intuit's QuickBooks is under pressure as AI start-ups push automated bookkeeping, forcing accounting software to prove it can do more than digitise ledgers.
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Dropbox launches three apps inside ChatGPT for work

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storage
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document management
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Dropbox brings file access, workplace search and scheduling into ChatGPT with new apps for customers, including Dash and Reclaim AI.
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Companies change incentive plans faster, report finds

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CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.
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Mastercard & Lobster.cash team up for AI agent payments

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Mastercard and Lobster.cash to let OpenClaw users authorise AI agents to spend on existing cards, backed by Verifiable Intent.
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Emerson & OPSWAT strike global reseller deal for OT patching

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advanced persistent threat protection
Emerson deepens its cybersecurity push with OPSWAT, adding OT patch management to the Ovation platform as utilities face rising attack pressure.
Equinix

Equinix launches Fabric Intelligence for AI networks

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Equinix adds AI-driven network controls as enterprises race to scale distributed workloads.
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Exclaimer links Workday to email signatures & meetings

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hcm
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partner programmes
Exclaimer plugs Workday HR records into email signatures and video meeting branding, cutting manual updates and reducing out-of-date staff details.
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Cork Cyber adds automated mapping to Vantage platform

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Cork Cyber boosts Cork Vantage for MSPs with automated mapping, cutting manual work and improving asset accuracy across client, device and inbox records.
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HCS to invest EUR €13.2m & create 125 jobs in Dublin

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digital transformation
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partner programmes
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risk & compliance
HCS plans EUR €13.2m expansion with new Dublin office and 125 hires as AI-led managed services drive revenue growth.
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Twilio launches embeddable Flex contact centre for apps

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Twilio unveils embeddable Flex contact centre tools for web apps, adding Salesforce voice support, enhanced reporting and new pricing.
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Hogan warns AI use could create 'zombie' workers

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Hogan Assessments warns that overuse of artificial intelligence in Irish offices could dull judgement and create a workforce of 'AI zombies'.
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Rue Gilt Groupe plugs Riskified into Zendesk to curb fraud

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Rue Gilt Groupe brings Riskified identity scoring into Zendesk as retailers race to stop refund abuse without slowing customer service.